Alumicor (division of Apogee Enterprises) is a leading supplier of architectural aluminum building products.

Hubnest won the bid for Alumicor to help them solve a problem regarding small transaction sales. The CIO was looking to create a case study on how to engage small transaction sales of current clients and show a strong ROI. The plan was to reduce the need for outbound sales by running an e-commerce system that would integrate with their internal purchase ordering system.

The system would do two things for Alumicor: Generate new revenue, and improve customer service, as small transaction sales would no longer be neglected.

Hubnest was responsible for prototyping and deploy the system to one of Alumicor’s market – Halifax. We began conducting in-person user ‘client’ tests for behavior data. By identifying verbal and non-verbal stumbling blocks, we refined and iterate to create the "best" approach.

Without getting into the proprietary goals of Alumicor, the system needed to achieve the following:

• Easy to review product data
• Intuitive interface for all small transaction Alumicor customer base
• Pull customer information immediately from current customer database, continuously tracking new transaction sales
• Deliver live data to customers from product database with images, indicating current product stock
• Integrate all transactions with Alumicor purchasing department for product delivery
• Integrate all transactions with Alumicor accounting system for invoicing